Introducing an exclusive collaboration with the Getty, with its world-class Museum home to one-of-a-kind works of art including paintings by European masters, historic illuminated manuscripts and gorgeous outdoor sculpture gardens.
This collection is a front-row pass to the Getty’s sought-after treasures, beginning in Spring 2022 with Vincent van Gogh’s iconic Irises.
The Getty is a leading international art organization that is dedicated to inspiring human connections and understanding through art.
“Our partnership with the Getty was born with a common purpose of educating people about exquisite works of art and craftsmanship, and united by high quality standards.” – Adina Costiuc, Paperblanks Graphics Development Manager
Partnering with such a venerable institution is an inspiring opportunity to bring together our mutual passions for creating meaningful connections through personal expression and shared cultural experiences.
Paperblanks and the Getty have long enjoyed a fruitful relationship, with the museum’s store carrying Paperblanks products for many years.
In 2018, we began to brainstorm ways to take this connection further, and it seemed a natural fit to create a special collection featuring pieces from the Getty Museum as our next step. After all, how better for a museum visitor to commemorate their visit than by taking home a special journal or canvas bag featuring the works of art they just saw?
After the first discussions in 2018, we began to work together – browsing the museum’s collection, working on the details of the collaboration and testing product samples.
The fact that the Getty Museum houses a collection that is so diverse and historically significant made it difficult to choose where to begin, but we knew we wanted to work with an instantly recognizable image to share their collection with the world.
Photo credit: Scholars looking at archival material from the Getty Research Institute’s Special Collections. Courtesy J. Paul Getty Trust
Dutch artist Vincent van Gogh (1853–1890) was one of the greatest of the Post-Impressionist painters, and his painting Irises is one of the Getty Museum’s most prized holdings. The near spiritual excitement of his swirling brushwork, contoured forms and intense colour has had a powerful influence on the development of modern painting.
“Working with the Getty’s team to release our co-branded Van Gogh’s Irises collection has been a very rewarding, hands-on and collaborative experience. Our shared philosophy to honour the integrity and intention of the artist’s original work connected us as we developed the design across a wide range of products, from journals to puzzles, bookmarks and canvas bags. We’re proud of the results and look forward to future co-branded releases with the Getty.” – Faye Mallett, Paperblanks Marketing Director
A severe mental health crisis, in which he now-famously cut off his own ear, prompted Van Gogh to admit himself to the Saint-Paul Asylum at Saint-Rémy in the south of France. His recuperation began with painting of the asylum garden, Irises chief among the resulting output. The close study of nature was the foundation of Van Gogh’s art, as his precise delineation of individual flowers suggests, but he also brought to that study an astonishing degree of subjective intensity. One can emotionally feel the painting’s strong colours, thickly applied paint and powerful decorative rhythms, all of which convey the artist’s sense of nature’s surging vitality.
“Visitors from all across the world visit the Getty Museum to see our famous Van Gogh painting. It’s no surprise that it’s a favorite, and often the first destination upon arrival at the Getty Center. With this collaboration, ‘Irises’ will reach many new audiences and perhaps inspire a deeper study of the artist’s work and visits to our Los Angeles campus.” – Thomas Stewart, Getty Head of Merchandise Development and Retail Store Operations
We are honoured to feature this seminal painting from the Getty Museum in our new collaborative collection. Be sure to check out this beautiful and historic institution the next time you visit California, and stay tuned for what comes next in our ongoing collaboration with the Getty.